The foundations of the Internet Business (in general) is to:
- Build and own a digital content platform that gives control over the entire food chain; from customer database to distribution, analytics, payments etc (as opposed to using a 3rd party platform such as Youtube or Amazon for distribution/e-commerce.)
- Always have an updated, simple, intuitive and attractive user interface.
- Continuously fill the platform with attractive content that touches and engages, making sure to have legal license or own all content. (Minimum amount of premium video content before commercial launch: 10.000 – 3 min or longer video clips.)
- Use dynamic content analytics, algorithm system and CRM intelligence to suggest/present the right content to each individual user.
- Use dynamic advertising (AI) via Market Automation to drive users to the platform.
- Make sure to collect and keep control over all customer data and behaviors generated by the visitors.
- (How to make money:)
Collect the right behavioral data (within the frames of law), analyse it in real time and use this to place dynamic ads and product placements to the right users (Pre, Mid or Post-Roll and AR layer advertising). This has to be perceived as something positive and not disturbing and to generate clicks, sharing and purchases. – In other words, customer data is the most important value in the company.
– One more thing, smart checkout process and frictionless 1 click mobile payment can increase payment conversion by 2x or more.
