I build ideas, formats and arenas that move people, create attention and bring real-world stories to life.
WHERE WORLDS COLLIDE
I’m a creative director based in Stockholm, working across music, media, sport, technology and new live formats.
MAZEO.ORG
Current main focus. Building a new global arena sport where navigation, memory, speed and game culture meet. Designed for kids, cities, schools, brands, elite athletes and live audiences.
Spotify / Tunigo
Built one of the earliest curated playlist ecosystems.
Halebop / Telia
Creative direction driving brand and revenue growth.
STJÄRNAFYRKANT
Founder. Built a retail concept into a national franchise.
also
live productions
Large-scale productions and formats and slow TV.
EARLY SOCIAL PLATFORMS
Working with social platforms before they were called social.
WEARE8
Part of building next-generation social media platforms.
Special projects:
Selected collaborations across media, tech and entertainment.
PLAY MAZEO
A real-world game arena for movement, navigation and participation.
Built to turn screen culture into physical play, shared experience and visible drama.
MAKE MOVEMENT
FEEL LIKE
A GAME
YOUNG PEOPLE
CHOOSE.
- Built for schools, cities and public spaces
- Scalable from first play to elite competition
- Designed for live events, broadcast and global partnerships
MAGNUS WINBJÖRK / SÁPMI LIVE
A new live format exploration from the north of Sweden. Real place. Real nature. Real time. Built around trust, patience and the kind of stories you cannot fake. magnus winbjörk link
Creative Direction & Strategy Across Industries
HOW I WORK
I don’t really follow a fixed process.
I follow what’s interesting.
If something has potential, I go all in.
If not, I move on.
I tend to show up early.
Before things are obvious.
Sometimes before they even have a name.
That’s where the good stuff is.
Based in Stockholm, working globally.
CURRENT VENTURES
Some of My Clients
Provides content and consulting for leading brands
