- The sharing you see on sites like Facebook and Twitter is the tip of the ‘social’ iceberg. We are impressed by its scale because it’s easy to measure.
- But most sharing is done via dark social means like email and IM that are difficult to measure.
- According to new data on many Media Sites, 69% of social referrals came from dark social. 20% came from Facebook.
- Facebook and Twitter do shift the paradigm from private sharing to public publishing. They structure, archive, and monetize your publications.
- Source: The Atlantic
Dark Social
