Branded Content Marketing Stories

VOLVO TRUCK RESULTS (Mars 2014):

Within the first three months of its launch in November 2013 ‘The Epic Split’ achieved:

  • 70 million+ views (10 million within the first 48 hours)
  • 8 million+ shares
  • Most shared video in the world within week one
  • Most watched automotive ad ever on YouTube
  • 20,000+ editorials globally online, in print and on TV
  • 5 million+ shares
  • #6 in YouTube’s Top Ten Trending 2013, a list that draws fromall YouTube content across all categories, including babies and music videos that tend to generate the highest engagement
  • Earned media value of €126 million

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