[ut_title_divider] Branded Content Marketing Stories [/ut_title_divider]
VOLVO TRUCK RESULTS (Mars 2014):
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Within the first three months of its launch in November 2013 ‘The Epic Split’ achieved:
- 70 million+ views (10 million within the first 48 hours)
- 8 million+ shares
- Most shared video in the world within week one
- Most watched automotive ad ever on YouTube
- 20,000+ editorials globally online, in print and on TV
- 5 million+ shares
- #6 in YouTube’s Top Ten Trending 2013, a list that draws fromall YouTube content across all categories, including babies and music videos that tend to generate the highest engagement
- Earned media value of €126 million
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