ABOUT
Creative Director Stockholm
I’ve never really stayed in one lane. That’s kind of the point.
story
I’m a creative director based in Stockholm, moving between different worlds. Music, telecom, retail, live productions and new platforms
I’ve spent most of my career moving between different worlds.
Music, telecom, retail, live productions, and now new formats and platforms.
Sometimes building things from scratch.
Sometimes stepping in to reshape what’s already there.
What ties it all together is a constant curiosity.
If something feels interesting, I can’t really leave it alone.
I start pulling at it. Testing it. Rethinking it. Breaking it apart.
Looking for ways to make it sharper, bigger, more relevant.
track record
Creative Direction & Strategy Across Industries
Over the years, this has led me to be involved early in a number of things.
From building one of the first curated playlist ecosystems at Tunigo, later part of Spotify.
To shaping brands and concepts within Telia.
From turning a retail idea into a national franchise with StjärnaFyrkant.
To developing new live formats like MST – Maze Sprint Triad.
More recently, contributing to new thinking around social platforms and value-driven media.
PERSPECTIVE
I don’t really see projects as separate things.
They’re usually part of something bigger.
A shift in behavior.
A new way of experiencing something.
Or just a better version of something that already exists.
That’s where I spend most of my time.
Not when things are finished.
But when they’re still becoming.
If you’ve read this far, you probably already know why you’re here.
Based in Stockholm, working globally.
MOMENTS
Let’s talk
Have an idea, a project or something interesting in mind?
Send me a message – GO TO CONTACT