11th May 2014 Mats

What is Content Marketing?

  • First, realize that content marketing is essentially just the act of producing and giving out valuable, interesting information (content) to a specific audience in the hopes of engagement and future purchasing behavior.
    That’ it!
  • Simply put, its primary focus is on building the relationship, not the hard sell.
  • In order to implement a successful content marketing plan you first have to know who you want to talk to.
  • While traditional marketing methods are certainly still valuable, they tend to work most effectively with a strategized content marketing plan.
  • Start to produce and publish editorial content that audiences will find instructive, informative or entertaining.

–Rinse and repeat about 1,000 times and you’re halfway there! In all seriousness, content marketing isn’t a one-shot deal.

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