- Value #1: Content is lasting and permanent
9 leads were generated by paid search, while 31 leads were generated by content marketing
- Value #2: Content serves two masters: your customers and search engines
Organic search leads have a 14.6 percent close rate, while outbound marketing leads have a 1.7 percent close rate.
- Value #3: Content gains trust; trust gains customers
78 percent of consumers believe that organizations that offer custom content are interested in building good relationships with them.
- Value #4: Content speaks to skeptical Millennials better than advertising
94 percent of Millennials use at least one outside source to make a brand purchase decision, up from 86 percent in 2010.
Produce content that encourages engagement and social activity to reach Millennials who are glued to their phones in anticipation of finding the next big thing through natural placements and mentions — not interruption advertising.
The content that you publish doesn’t just benefit your readers — it can also help you improve your search rankings. Content has been a cornerstone of successful SEO practices. Creating high-quality content sends the signal to search engines that you hold some authority within your industry. The more often you do this, the stronger that signal becomes.