Professional - Social Media - Content Creation

We Build Brands & Artists

What We Do
about-the_cat

About The Cat Team

WE ARE.

We are a skilled, virtual and dedicated team with long experience in business/concept development, content marketing, live webcasts, brand building, and execution of events with a focus on the Artist & Entertainment Industry.

WE DO.

Development of concepts, marketing of music on the digiphysical arena. Add tv formats to the list as well.

We do EPIC things that you and your audience will like!

WHY.

For us, the world has no boundaries. Throughout the ages, humans have loved to socialize, interact and discover. Internet has increased this possibility. We deliver epic concepts, content, events, tv formats and activities on- and off-line that people like, share and comment and ensure that companies, artists and people will grow. 

counting
901

Estimated Unique Monthly Visitors Facebook (Mill)

310

Estimated Unique Monthly Visitors Twitter (Mill) 

251

Estimated Unique Monthly Visitors LinkedIn (Mill) 

151

Estimated Unique Monthly Visitors Pinterest (Mill) 

artist-line-up

Artist Line Up

A selection of nice artists that we've worked or done activities with.

Coco Sumners, Dash4 The Band, Dregen, Dundertåget, Electric Banana Band, Elin Lanto, Elin Skorup, Emilia Rydberg, Eric Saade, Erik Segerstedt, Eva Dahlgren, Frans Haraldsen, Frantic Sunday, Gavin DeGraw, Hammerfall, Hanna Hedlund, Hans Erik Dyvik Husby, In Flames, Iron Maiden, Jayson Patry, Justin Timberlake, Lady Gaga, Le Kid, Lena Ph, Lill Babs Svensson, Linda Bengtzing, Linnea Henriksson, Lisa Miskovsky, Loreen, LOWE, Malena Ernman, Marie Sernholt, Marin Stenmarck, Marko Lehtosalo, Martin Rolinski, Melody Club, Moneybrother, Måns Zelmerlöw, Nassim Al Fakir, Nicke Borg, Nina Söderquist, Orup, Patrik Isaksson, Per Gessle, Pernilla Dregen Andersson, Peter Jöback, Plura, Robby Williams, Robyn, Salem Al Fakir, Shakira, Swingfly, The Ark, The Pusher, Tomas Ledin, Ulrik Munther

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now

On The Agenda

Current Projects:

Ryoulive – Superstars live stream window to fans in front of and behind the spotlight

Café Opera Live – Format & Concept Development for stages and arenas

SwarmPlanet – Business Development

I DO:music – Concept Development

Band & Artists – Content Marketing Framework

TV/web-cast – Music Show & TV Formats

media

Content Marketing

"What others say about you is more important than what you say about yourself.“

“What do I have to say that adds value to people’s lives and conversations?”

Branded Content Marketing Stories

VOLVO TRUCK RESULTS (Mars 2014):

Within the first three months of its launch in November 2013 ‘The Epic Split’ achieved:

  • 70 million+ views (10 million within the first 48 hours)
  • 8 million+ shares
  • Most shared video in the world within week one
  • Most watched automotive ad ever on YouTube
  • 20,000+ editorials globally online, in print and on TV
  • 5 million+ shares
  • #6 in YouTube’s Top Ten Trending 2013, a list that draws fromall YouTube content across all categories, including babies and music videos that tend to generate the highest engagement
  • Earned media value of €126 million

dark-social

Dark Social

69% of social referrals came from dark social

  • The sharing you see on sites like Facebook and Twitter is the tip of the ‘social’ iceberg. We are impressed by its scale because it’s easy to measure.
  • But most sharing is done via dark social means like email and IM that are difficult to measure. 
  • According to new data on many Media Sites, 69% of social referrals came from dark social. 20% came from Facebook.
  • Facebook and Twitter do shift the paradigm from private sharing to public publishing. They structure, archive, and monetize your publications.
  • Source: The Atlantic 

paj dark social

what-is-content-marketing

What is Content Marketing?

Content Marketing = Producing and giving out valuable, interesting information (content) to a specific audience in the hopes of engagement and future purchasing behavior

  • First, realize that content marketing is essentially just the act of producing and giving out valuable, interesting information (content) to a specific audience in the hopes of engagement and future purchasing behavior.

That’ it! 

  • Simply put, its primary focus is on building the relationship, not the hard sell.
  • In order to implement a successful content marketing plan you first have to know who you want to talk to.
  • While traditional marketing methods are certainly still valuable, they tend to work most effectively with a strategized content marketing plan.
  • Start to produce and publish editorial content that audiences will find instructive, informative or entertaining.

–Rinse and repeat about 1,000 times and you’re halfway there! In all seriousness, content marketing isn’t a one-shot deal.

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content-marketing-roi

Content Marketing ROI

The content that you publish doesn’t just benefit your readers — it can also help you improve your search rankings.

  •  Value #1: Content is lasting and permanent

9 leads were generated by paid search, while 31 leads were generated by content marketing

  • Value #2: Content serves two masters: your customers and search engines

Organic search leads have a 14.6 percent close rate, while outbound marketing leads have a 1.7 percent close rate.

  • Value #3: Content gains trust; trust gains customers

78 percent of consumers believe that organizations that offer custom content are interested in building good relationships with them.

  • Value #4: Content speaks to skeptical Millennials better than advertising

94 percent of Millennials use at least one outside source to make a brand purchase decision, up from 86 percent in 2010.

Produce content that encourages engagement and social activity to reach Millennials who are glued to their phones in anticipation of finding the next big thing through natural placements and mentions — not interruption advertising.

The content that you publish doesn’t just benefit your readers — it can also help you improve your search rankings. Content has been a cornerstone of successful SEO practices. Creating high-quality content sends the signal to search engines that you hold some authority within your industry. The more often you do this, the stronger that signal becomes.

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can-a-brand-be-strengthened-with-the-help-of-music

Can a brand be strengthened with the help of music?

Music can help to strengthen a brand. To hear music you like while exposed to a brand, can help to prove the brand in the recipient's emotional consciousness.

  • To answer that question we need to start with a little science. The important thing to understand is that people perceive music differently than speech. Speech and language is understood by the left brain that primarily controls our logical and rational thinking. Music however activates mainly our right brain that controls our emotions. Music is a language that speaks to people’s emotions.
  • A strong brand is built by the trust that company has created with the consumer and the associations that he or she has to its products and services. It involves subjective perceptions of customer awareness rather than actual product differences. A strong brand has loyal customers and that is a protection against competitors. Music can help to strengthen a brand. To hear music you like while exposed to a brand, can help to prove the brand in the recipient’s emotional consciousness.
  • Due to the increased flow of advertising and messages that a person is exposed to every day it becomes increasingly important to position the brand – not in the market at large, but in the customer’s mind. In the new marketing mix it is not what we see, but hear, feel and experience more and more important. Music can help us to reach and engage our audiences. In the new age of marketing the music and the artists can be the media that convert consumers to brand’s fans.
  • When we shop we are looking mostly for a rational reason to justify a purchase. But at the time of purchase, the decision itself is usually emotionally based. Emotions are already and will be even more important in the marketing of products and services, and in building a strong brand. It will increasingly be the emotional bond that leads consumers to choose a product or a service before a competitor, to pay more for it and buy it again and again.
  • As the world’s most valued brand Coca-Cola sit on a successful concept that is more than the recipe of the drink’s ingredients. What the company understood long before most others is the power of music to tie emotional bonds to and engage their customers . Although the images of many of their campaigns faded most of the consumers still  remember the music like ” Always Coca-Cola “. The song became so popular that it was sold in millions of copies as a single.
  • Mats Alpberg – Cat Be Dog Production

 

news

News

Newsfeed from Cat Be Dog Production

Be More Dog!

O2-BMD-Stick-Life

Cat Be Dog want to inspire our customers to think outside the box. We add that in dialogue, creativity and story telling. The inspiration behind our company name Cat Be Dog comes from the British company O2's campaign Be More Dog that was developed in 2013. The campaign has given O2 a theme and a philosophy that it can apply across

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Dark Social

paj dark social

The sharing you see on sites like Facebook and Twitter is the tip of the 'social' iceberg. We are impressed by its scale because it's easy to measure. But most sharing is done via dark social means like email and IM that are difficult to measure. According to new data on many Media Sites, 69% of social referrals came

Read More

Content Marketing ROI

1-IMG_7418

 Value #1: Content is lasting and permanent 9 leads were generated by paid search, while 31 leads were generated by content marketing   Value #2: Content serves two masters: your customers and search engines Organic search leads have a 14.6 percent close rate, while outbound marketing leads have a 1.7 percent close rate.   Value #3: Content gains trust; trust

Read More

our-team

Our Team

We believe in a diverse range of talent and personality brings creative skills and ideas to the web.

Mats Alpberg

Mats Alpberg

Founder View Details
Pia Wiklund Alpberg

Pia Wiklund Alpberg

Web Developer View Details
Mats Alpberg

Mats Alpberg

Founder

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Pia Wiklund Alpberg

Pia Wiklund Alpberg

Web Developer

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twitter
  • Donald Trump never actually wanted to be President of the United States. https://t.co/mQ0If2VD8S

    Mats Alpberg about 12 days ago
  • Facial Projection Mapping powered by Intel Corporation https://t.co/JCVJ01ASxp

    Mats Alpberg about 12 days ago